The brand makes no difference to content or reports.
Playlists, zoned layouts, the ticker, and schedules are assigned the same way whatever the make of the display. A group of displays from different manufacturers is managed as one unit and plays the same content in sync. Displays carry tags, so a change reaches every display with the same function, regardless of manufacturer, and a PC, a media stick, or a kiosk joins the same installation through the Web Player.
Proof of play is collected in one place too. The report shows how long each display was reachable and which content never played, across every brand, and it exports as CSV.